Storytelling

http://www.huffingtonpost.com/omar-kattan/consumerled-storytelling-_b_1956919.html Storytelling has been around for thousands of years. From the early days of humanity, when mythological stories were shared around the camp fire, to our modern day political leaders and inspiring figures, people have used the power of storytelling to share their vision and create a sense of community. For the past couple of years the marketing world has also been abuzz with brand storytelling.